>No linear questchain that brings you from level 1 to endgame (cough, WoW, cough). There are quests and quest chains, but there's no breadcrumb trail that walks you through to max level.
>Zone progression isn't linear or tied to level. A wolf on the other side of the continent is roughly just as strong as a wolf near where your character first started. There's dangerous mages and giant monsters that can one-shot you in the "starter area" that are intended for end-game players, just as there's dangerous mages and giant monsters that can one-shot you on the other side of the continent. There's no linear level progression telling you that you need to do zones in a particular order and there's content for most stages of the game found in all zones.
>instead of picking a singular class or swapping between classes, each character can freely pick three classes- Your primary class, your secondary class, and your tertiary class. Your primary class can go all the way up to max level, your secondary class can go 50% of the way to max level, and your tertiary class can go 25% of the way to max level. This means you can have all <Class A> spells, half of <Class B>'s spells, and a quarter of <Class C>'s spells all at the same time. You can mix and match classes as you please at character selection and there's a wide variety of classes to choose from. Likewise, combination of classes, in specific orders even, can give you unique synergies that you wouldn't get even if you picked the same classes but used a different order.
>Zero instanced content. Dungeons, raids, and PvP areas are all a part of the open world- To make up for dungeons and raids being packed, make them exceptionally large and branching to accommodate multiple groups at once. Also introduce limits to how many times you can loot a boss per day to discourage camping.

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How do we fix MMORPGs?