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https://www.forbes.com/sites/kateoflahertyuk/2024/04/18/youtube-issues-new-ad-blocker-warning-as-crackdown-ramps-up/
YouTube Issues New Ad Blocker Warning As Crackdown Ramps Up
Kate O'Flaherty
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Cybersecurity and privacy journalist
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Apr 18, 2024,04:10am EDT
Google’s YouTube is ramping up its crackdown on privacy-preserving ad blockers to include third party apps. It comes after a YouTube ad blocking crackdown that started last year when users started receiving a pop up encouraging them to disable ad blockers or pay for Premium. YouTube also started disabling videos when users had enabled an ad blocking extension.

Now, YouTube has issued a new warning to anyone using a third party app on the video streaming platform. “We’re strengthening our enforcement on third party apps that violate YouTube’s Terms of Service, specifically ad blocking apps,” Google said in an announcement on its support page.

In this photo illustration, a silhouetted woman holds a...
Google’s YouTube is ramping up its crackdown on privacy-preserving ad blockers to include third ... [+]SOPA IMAGES/LIGHTROCKET VIA GETTY IMAGES
YouTube explained how the platform only allows third party apps to use its API when they follow its API Services Terms of Service, and “when we find an app that violates these terms, we will take appropriate action to protect our platform, creators, and viewers.”

What Happens If I Use a Third Party App to Block Ads on YouTube?
During the last crackdown on ad blocking extensions, YouTube users noticed buffering on the platform, often making it unusable. Under the YouTube’s latest crackdown, viewers using third-party apps may experience buffering issues or see the error, “The following content is not available on this app” when trying to watch a video, Google said.

It looks like YouTube’s plan is working, with users on X formerly Twitter saying they were unable to use their ad blocking apps.

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