>>457172
More like-
>Tiny one off can be the only place of its kind in the neighborhood or town or one of a handful so their reputation is relativrlt speaking larger than that of places competing globally ie they can more easily be a big fish in a small pond

meanwhile...

>huge corporate chain probably didn't start that way and is usually a smaller place or handful of local/regional ones that only manage to break out of that and expand into and dominate larger markets because they can set themselves apart...name alone won't do; Domino's used consistent menus and products and speed of delivery to attract their market share and their distinctive branding made it so that the place that did that would be easily remembered.

Oddly enough they picked the name because the owner of the original pizza places they bought up to start the chain woukdt let them use it to expand-

In 1960, Tom Monaghan and his brother, Jim, took over the operation of DomiNick's, an existing location of a small pizza restaurant chain that had been owned by Dominick DeVarti...

>By 1965, Tom Monaghan had purchased two additional pizzerias; he now had a total of three locations in the same county. Monaghan wanted the stores to share the same branding, but the original owner forbade him from using the DomiNick's name. One day, an employee, Jim Kennedy, returned from a pizza delivery and suggested the name "Domino's". Monaghan immediately loved the idea and officially renamed the business to Domino's Pizza, Inc. in 1965.

>The company logo originally had three dots, representing the three stores in 1965. Monaghan planned to add a new dot with the addition of every new store, but this idea quickly faded, as Domino's experienced rapid growth.

The fact that people don't see it as just a play on a typical pizza joint name like "Dominic's" is reinforced by the logo and stands it apart.

And it does not matter one iota that that connection or history is lost on all but people who care to research it.

Back | Go to board

Board:

/gd/

Thread:

This is the best major business logo in existence. If you disagree, you are wrong:-NO reddit meme rotational symmetry-forward slant suggests…

This is the best major business logo in existence. If you disagree, you are wrong:
-NO reddit meme rotational symmetry
-forward slant suggests…