>>147594661
>huge scale event so they could have the good guys on the back foot almost all the time without it feeling forced (i.e. it's not jobbing to the big bad to make him look scary)
>put a spotlight on a fairly well-developed but (at the time) mostly sidelined aspect of Marvel lore
>not set on Earth so they could have real stakes that don't immediately get status-quo'd, and didn't have to worry about continuity conflicts with other titles
>mostly using C-list characters so they could pretty much use them however they wanted without pissing anyone off
>all of the main characters get their chance to be badass, nobody is explicitly shat on or treated as a joke

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