>Netflix’s $5 billion exclusive foray into live streaming WWE professional wrestling began Jan. 6 with “WWE Raw,” the signature weekly live broadcast featuring characters from the WWE universe.

>Viewership reached 664,000 U.S households during the live presentation, which was down 12% from the 752,000 households that watched the first episode of “WWE Raw” on the USA Network in 2024, according to new data from Samba TV, which tracks viewership through smart data and ranks streaming programs based on U.S. household reach.

>The live stream on Netflix was a draw for Hispanic households, which over-indexed by 21%. By comparison, Hispanic households’ viewership was on par with legacy television in 2024, indicating that the Netflix livestream was more likely to bring in Hispanic audiences, according to Samba.

>Notably, Millennial households over-indexed slightly streaming WWE Raw compared to watching on television in 2024, indicating that the demo is more inclined to watch the Netflix live-stream than the linear one.

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IT'S OFFICIAL: Raw on Netflix 664k